We started Covelico in Queensland, Australia in 2019 with a simple idea: kids' movement should feel like play, not a workout.
Covelico is led by Debbie, who worked as a dietitian for 15 years before founding the brand. With university qualifications in nutrition and dietetics and human movement, and experience as a personal trainer and group fitness instructor, she built Covelico on real movement knowledge — not just good intentions.
It all began with a simple frustration: getting kids moving shouldn't take a full lesson plan, expensive gear, or a lot of convincing. So we designed our products to do the work for you. Roll a dice. Draw a card. Pick up a scarf. The game starts itself — and the kids keep it going.
